21 October 2020

Digital marketing refers to the marketing aspect that incorporates worldwide web and online-based emerging technology for the advertising of goods and services, such as personal computers, cell phones and other digital media. The way brands and corporations used technology for marketing modified its growth in the 1990s and 2000s. Digitable advertisement campaigns, with variations of search engine enhancements (SEO), mobile engine ads, social media channels, became a standard as digital networks became gradually embedded into marketing campaigns and daily life and as consumers increasingly use digital gadgets instead of visiting physical stores.

Assets for digital marketing

Anything owned by a business can be incorporated in digital marketing assets unless it is a tool that is used online to market a specific product or service. Considering this fact, most of the business organisations are unaware of digital marketing assets they have. Following are just a few examples of digital marketing assets:

  • Video Content about the business including ads, and demonstrations
  • Images including product images, infographics, and photos of the organisation
  • Company website
  • Company branding including logos acronyms, and icons
  • Any written content that can be used for blogging and product descriptions
  • Social media accounts of the business
  • Products or services that can be sold online

Common strategies for digital marketing

There are numerous ways through which companies can digitally market their products or services. Following are some of the most common digital marketing strategies:

Search Engine Optimisation

Search engine optimisation is the most commonly used technique to enhance the ranking of website with search engines. Most of the digital users tend to search for products or services through different search engines. Search engine optimisation improves the website ranking, and the organisation gets a chance to show their website on the top list of a specific search engine. Search engine optimisation helps the businesses to reach more customers, and more customers can access the website if a website is optimised for search engines.

Social Media Marketing

The number of social media users is on the increase across the world. Consequently, social media marketing has become the heart and soul for digital marketing. Businesses across the world can use their free social media accounts to promote and advertise their products and services. Registeration with most of the social media websites such as Facebook, Instagram, and Twitter is free. Consequently, it becomes cost-effective and a fruitful way to advertise your products or services through social media websites.


Pay-per-click is another form of digital marketing where you have to pay for every click on your advertisement. Google Adwords is the example of PPC where a user gets paid by clicking on specific ads. The organisation that shows the ad pays to the google as well as to the user who clicked the ad. Social media platforms such as Facebook and Instagram also provide such opportunities to the businesses to show their advertisements through their applications. Social media networks collect user data and information to show them the most relevant ads through their applications.